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How no-commission annuities can provide superior performance and reduced volatility over tax-inefficient bond or short-term capital gain portfolios


No-commission annuities offer lower-expenses and better performance for clients that can enhance returns over traditional bond-investing. To earn CFP continuing education credits for reading this article, email

Bond investing in rising interest rate environments versus tax-deferred annuity growth

With equity markets at all-time highs and in the face of increasing interest rates, the current economic environment makes providing financial advice for conservative investors a catch 22 proposition. Should financial advisors recommend that risk-averse clients fearing a market downturn take a more bond-heavy portfolio allocation approach knowing that rising interest rates and subsequent rebalancing will pull the yields of such bond-heavy portfolios down?

This is of particular concern for middle age investors who choose to be less aggressive in their portfolio allocations as they near retirement. Being overly conservative at 55 to 60 years old, however, isn’t the most prudent thing to do. The individual will still have a good 25 to 30 years left to live and the lost opportunity cost by being overly conservative during that time period can be significant. Nevertheless, the psychological desire for that conservative client to protect the retirement nest egg that they have been slowly building over the past 25 to 30 years remains and can be difficult for a financial advisor to overcome with rational advice. But what alternative options do financial advisors of such clients have than to advocate for a heavier portfolio allocation to bonds?

Annuities have long been proposed by agents as a means to solve this dilemma of clients who want to grow their retirement nest egg while either protecting principal or providing tax-deferred growth that traditional bond investing won’t provide. Unfortunately annuities have often been associated with high fees that reduce the viability of these products for clients seeking to reduce market or interest rate risk. These high fees (either implicit or explicit) were often a necessity for the insurance companies as a means to counter the high commissions being paid to agents selling these products.

Typical annuity structure:

The typical annuity structure heavily relies on the annuity agent to build networks and relationships with RIAs and clients

The proposed DOL Fiduciary rule aimed to make sellers of these products that were also providing investment advice to clients disclose all conflicts of interest. This of course made it difficult for agents/financial advisors to justify recommending that a client purchase a poor performing annuity product that would earn the agent/financial advisor a high commission.

This forced insurance companies to rethink how they would design and market their products in order to comply with the rule. The idea back then was that companies would be forced to reduce or eliminate the commissions they offered to agents to sell their products which would have the added effect of allowing insurance companies to create products that provided better performance to clients. This, in fact, is largely what has happened. Several insurance companies have created what are known as “no-load” annuities that pay no commissions on the product. Instead of utilizing high commission individual agents as their distribution channel, insurance companies are either marketing their products directly to RIAs—or using annuity wholesalers to do so at a fraction of the cost.

No-Commission annuity structure:

By eliminating commissions the no-commission annuity is able to significantly reduce expenses and offer clients better performing products.However this structure bypasses the agent and relies on directly educating RIAs about the value these products offer to both the RIAs and their clients.

This type of model has long term benefits for both the client and the RIA. The first is that the RIA is able to offer their clients a higher performing product that will better match their clients needs. The ancillary benefit is that these RIAs can then include the assets in these no-commission products as part of their overall assets under management and still earn their yearly AUM fee which will grow just as the assets in the better performing product grow.

While it’s clear that these no-load products would perform better than their high-commission counterparts, do they provide a better alternative to typical bond investing that is highly utilized by financial advisors in recommending portfolio allocations to their more conservative clients?

In this article we will take no-commission fixed annuity, index annuity, and variable annuity products and compare the after-tax results to that of a traditional bond portfolio to see if financial advisors should start to consider utilizing these products as part of their financial practice.

Bonds and Alternative Assets are tax-inefficient ways to reduce volatility in equity portfolios

Modern Portfolio Theorists aim to provide the maximum return for a given amount of risk and understand that all else being equal, increasing volatility hurts long-term returns. Consider four different funds all having the same expected annual return of 12%, but with 3 different volatilities. One fund has no volatility (12% annual return in all years), the second fund can fluctuate by 5% in any one year, the third can fluctuate by 10% in any one year and the fourth can fluctuate by 30% in any one year. Even though all four funds have the same expected annual return, the long-term compound return is significantly reduced with increasing volatility.

This is why the mean annual return for the S&P 500 is around 12%, but the mean compound long-term return is only around 10%.

Long-term impact of volatility:

As the volatility of yearly returns increase, long-term returns suffer even if the mean annual return is the same

Historically bond investing of intermediate duration has not been nearly as volatile as equity investing. As a result, investors look to reduce volatility often increase their bond allocations even though this often comes with reduced long-term returns. Historical results over the past 10 years have been in alignment with this premise:

2008-2017 Intermediate Duration Bond Funds vs S&P 500 Total Returns:

Stock investing typically involves both higher returns and higher volatility. More conservative investors fearing the up and down swings of the equity market often prefer the lower-earning, but more stable bond portfolio

While bond investing can offer lower returns in exchange for lower volatility, it often also comes with severe tax-disadvantages when compared with equity investing.

  1. Ordinary Income Taxation instead of Capital Gains.

    The first key disadvantage of bond investing in relation to stocks is due to the rate that their respective gains are taxed at. Stocks held for over a year are taxed at long-term capital gains rates which have a max federal tax rate of 23.8% (20% long-term capital gains plus 3.8% Medicare surtax for high income clients). Even qualified stock dividends are taxed at this max rate of 23.8%.

  2. No Tax-Deferral.

    The other disadvantage of bonds are that they lack the tax-deferral on gains afforded to stock investing. Stock investors can purchase equity, have the stock appreciate, and only pay gains on the appreciation at the time they liquidate and sell the stock. This allows for their investment to grow tax-deferred in the interim. Bonds on the other hand typically pay dividends every year. These dividends are taxed at the ordinary income rates of the bondholder. With high-earning bondholders residing in states with a high state income tax, the combined marginal tax rate on this income can be near 50% or higher. This is significantly higher than the combined marginal tax rate that would be applied to long-term capital gains (37.1% max marginal tax rate if residing in California for example and assessed a 13.3% state tax).

Another asset class besides bonds that have been sought as a means to reduce volatility in stock portfolios are alternative assets that are not correlated to traditional equity markets. However, alternative assets subject to short-term capital gains (hedge fund strategies, commodities trading, etc) suffer from the same tax-inefficiencies that bonds do.

Tax Inefficiencies of Bonds and Alternative Assets in Comparison with Stocks:

While both bonds and uncorrelated alternative assets allow portfolio managers to reduce the overall volatility of an equity only portfolio, they are severely tax-inefficient for high income earners in comparison with the long-term capital gains treatment of stock investments. Bonds have lower expected returns than stocks while also having a larger percent of those returns lost due to taxes. While alternative assets subject to short term capital gains can in theory have higher returns than traditional long-term equity investing, a significant percentage of any additional gain will be lost due to the higher tax treatment of such short-term equity strategies.

Investors looking to diversify their equity portfolio into bonds or alternative assets subject to short term capital gains face significant tax drawbacks for doing so. Are there better options for conservative investors looking to diversify their holdings in order to reduce volatility than to accept these tradeoffs for the sake of attempting to protect principal? For assets that are subject to high taxation, is deferring taxes a better option?

The benefits of tax-deferred growth

Annuities offer investors the ability to deposit a large amount of money with an insurance company and allow that amount to grow tax-deferred until the investor wants to withdraw the money. Fiduciary financial advisors have typically rallied against the use of annuities for a few notable reasons:

1) The benefits of tax-deferred growth are only valuable over the long-term and depend heavily on the underlying earning rate of the investment being tax-deferred and the amount of marginal tax rate that is being tax-deferred. In other words, an investor subject to a 50% marginal tax rate and investing in a 12% fund would receive much larger tax-deferred benefits than an investor subject to a 25% marginal tax rate and investing in a 4% fund.

Benefits of tax-deferred growth increase with higher yielding assets:

The above graph shows the percent gain of a tax-deferred strategy for three funds with different earning rate assumptions. All three funds are assumed to be taxed at the same 50% marginal tax rate. While tax-deferred growth on a 4% fund offers minimal value even after 30 years, tax-deferral on a 12% fund results in more than a 250% gain over that same time period.

2) Any benefits that tax-deferred growth may have conferred were often negated by the high expenses associated with these products.

While historical annuities offered significant expenses and surrender charges—necessitated by the high agent commissions—no-load annuities offer lower surrender charges and more competitive products. But how do these better performing annuities compare to the tried and true method of bond investing for lowering volatility? And how do their expected returns compare?

In order to answer those questions, we first need to look at the value proposition of the three main types of annuities and see how they can be best used by investment advisors.

Annuity Overview

There are three main types of annuities: fixed annuities, index annuities, and variable annuities.

An overview of the three types are shown in the table below. All rates and caps used are examples taken from current no-load annuities.

While a fixed annuity is a solid concept for investors that want a fixed return every year with little volatility, an index annuity allows clients the ability to have a higher earning potential while still protecting their principal and accrued earnings. With an index annuity, the earnings the client receives each year are tied to a particular equity index (eg S&P 500 Price Return). If the index goes down in a year, the client’s principal is protected and they do not share in the losses. If the index goes up in a given year, the client receives either the full gain for that year (or a portion of that gain for some annuities) up to a given cap. In the index annuity example given above and the index annuity example that will be used for modeling the client would receive the full gain up to a cap of 7.4%.

A variable annuity essentially operates like an indexed annuity except without the floor of 0% or any cap. In other words, the client invests in a collection of available funds and takes the full equity risk. With a variable annuity the insurance company makes its profits by charging a spread over what the underlying fund is earning and what is being credited to the client. We’ll discuss variable annuities later on in this article, but for now let’s focus on fixed and index annuities. The table below shows an example of what return a client would earn if they were invested in a fixed annuity earning 3.6% or an S&P 500 Price Return indexed annuity with a floor of 0% and a cap of 7.4%. Hypothetical S&P 500 Price Returns are shown for each of the years below in order to understand how the index annuity works.

Fixed and Index Annuity vs S&P 500 Index:

While a fixed annuity offers clients a consistent yearly return, the indexed annuity offers the client a larger potential upside while offering downside protection in case the index loses money in a given year.

Annuity Pros and Cons

Annuities offer a number of pros and cons that need to be considered prior to diverting funds away from equity investments or bonds into these products.

  • Treasury type risk with higher than Treasury returns:

    Fixed annuities allow clients to share in the life insurance company’s general account returns which are comprised of primarily (>80%) long-term United States Treasuries. However, the fixed annuity yield offered by life insurance companies are typically higher than current 30 year Treasury yields. The reason for this is that the life insurance company’s Treasury portfolio also includes 30 year bonds from decades ago that were purchased in a higher interest rate environment and so provide significantly higher yields than today’s 30 year bonds. So when a client invests in a fixed annuity product they are sharing in the life insurance companies Treasury portfolio and not just investing in today’s lower earning 30 year bonds. As such, they are taking Treasury level risk while earning higher than current 30 Year Treasury returns.

  • Lower than S&P 500 total returns:

    Index and variable annuities offer clients the ability to invest in an equity index just as they could outside of the product. However, most indexes within an index annuity are price return indexes and not total return indexes. This means that the index within an annuity doesn’t include for the extra yield due to dividend distributions whereas investing in mutual funds or S&P 500 total return indexes outside the annuity product would allow the client to receive this extra dividend yield. In this manner when an investor chooses to invest in an index yield within an annuity instead of a total return index outside of the annuity they are giving up the extra yield they could earn in exchange for having their investments within the annuity protected from any losses.

  • Annuities offer tax-deferred growth, but are subject to ordinary income taxes and not long-term capital gains:

    While bond gains are taxed at ordinary income tax rates outside of an annuity, long term equity gains outside of an annuity are taxed at much lower long-term capital gains tax rates. However, within an annuity all gains are taxed at ordinary income tax rates. So if the client invests in an equity index within an annuity the gains would be taxed at higher ordinary income tax rates than if the client were to have invested in the same index outside of the annuity. So while no tax-deferred annuities can be great vehicles for replacing tax-inefficient bond investments, they are not efficient vehicles for replacing traditional equity investments which will perform much better on an after-tax basis outside an annuity product than within it.

  • Annuities offer surrender charge periods of 5-7 years with limited withdrawals during that period:

    When a client invests in an annuity they are giving up liquidity in exchange for tax-deferred growth and potentially higher returns. While no-commission annuities allow for limited withdrawals each year during that time without a penalty (~10% of assets can be withdrawn each year), any withdrawals in excess of that are hit with surrender charge penalties. The penalty is typically around 10% in the first year and decline each year afterwards over a 5-7 year period.

  • Any withdrawals before age 59.5 are hit with a 10% tax penalty:

    Annuities are considered retirement vehicles in the eyes of the IRS. As such, withdrawing any amount from an annuity vehicle before the age of 59 and a half is hit with a 10% tax penalty and this is after any surrender charges are applied. The gains are then taxed at the ordinary income tax rates of the client.

  • Current fixed crediting rates and caps are subject to change:

    Just like with current crediting rates on life insurance products, the fixed crediting rates and caps on annuity products are subject to change. Usually these rates are locked-in for the first few years, but after that are subject to change depending on the life insurance company’s investment performance. While this might dissuade some investors, it’s important to note that large fluctuations in these rates and caps are unlikely for well established companies. But more risk-averse clients should check to see how long the current rates and caps are guaranteed for and how long that compares with the surrender charge period. Companies with longer guarantees typically will have lower fixed crediting rates and index annuity caps.

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Monte Carlo Simulations of Annuity Products in Comparison to Bond Porfolio

A static set of assumptions can provide us with an expected return for those static assumptions. For example, if I put $1,000 in a bank account earning 3% each year at the end of 10 years I’ll have $1,344 in my account.

But what if the assumptions aren’t static and vary around a mean? While a static set of assumptions might be able to give us an expected return, it won’t tell us anything about how volatile that return is. Monte Carlo simulations on the other hand allow us to test a set of assumptions that vary around a mean and see how volatile the results are. For conservative investors that are concerned with volatility as much as they are about expected return, Monte Carlo simulations can be an invaluable tool.

By doing Monte Carlo simulations of a bond portfolio in comparison to various no-load annuities we can see if investors on average would achieve better returns and/or lower volatility over the long-term by investing in no-load annuities instead of traditional bond portfolios. In the Monte Carlo simulations below we’ll be comparing a bond portfolio versus a fixed annuity and an index annuity. Later on in this article we’ll discuss the issues with variable annuities and how to best use them.

Setting bond, equity, and annuity assumptions

Before we simulate results, however we need to set assumptions for the mean returns and expected volatility of the bond and equity portfolio and the fixed annuity. Note that since the index annuity will be based on the equity index, the expected returns for the index annuity will be simulated.

Modeling assumptions:

Before doing Monte Carlo Simulations, the assumptions for both the bond portfolio, the fixed annuity rate, and the S&P Price Return must be established. Once those are established the portfolios can be simulated and the after-tax returns and volatility can be compared.

In order to simulate bond, equity, and fixed annuity returns we need to use benchmarks for the bond and equity portfolios. A standard benchmark for bond returns is the Barclay’s bond fund which over the past 15 years has had a long-term return of approximately 4% and an annual standard deviation of 3.38%.i For the equity return we’ll be using the S&P 500 Price return which has a long-term return of 8% and a historical variation of 19.08%.ii We also used a standard deviation of 0.2% for the fixed crediting rate of an annuity. As mentioned previously, while this rate is fixed it is also subject to change. However, the likelihood and degree to which it will change is small relative to current interest rate changes due to the larger amount of older bonds in the portfolio.

Since the index annuity is just the S&P 500 Price Return with a floor of 0% and a cap of 7.4%, the performance of the index annuity is reliant on the performance of the S&P 500 Index. To determine what the long-term returns and volatilities of these options are, we need to perform Monte Carlo simulations.

Monte Carlo Simulations

In order to do the Monte Carlo simulations, $1 million was assumed to be initially deposited into the Barclay’s bond fund, a no-load fixed annuity, and a no-load index annuity (eg the S&P 500 Price Return with a 0% floor and 7.4% cap). These deposits were projected forward for 30 years using Monte Carlo simulations based on the long-term mean and annual volatility of each respective option. One thousand scenarios of these 30 year projections were done so that 30 year after-tax mean returns and volatilities could be determined. The results are shown below.

Monte Carlo Simulations of Bond vs Fixed Annuity and Index Annuity Portfolios:

Both the fixed and index annuity offer higher 30 year after-tax returns than the bond portfolios with the fixed annuity having significantly lower volatility.

While the fixed annuity has a lower 30 year pre-tax return than the bond portfolio, on an after-tax basis the fixed annuity has a nearly 60 basis point increase in the IRR with significantly less volatility due to the benefits of tax-deferred growth afforded to the fixed annuity but not to the bond portfolio. We noted in setting the assumptions that the yearly volatility of a fixed annuity is significantly less than that of a bond portfolio due to less fluctuation in the yield of an insurance company’s crediting rate versus that of current bond portfolios that are sensitive to changes interest rates. The 30 year volatility of these returns are even less as a result of the convergence to the mean over time.

The index annuity, as expected has both a higher 30 year pre-tax return and after-tax return than the bond portfolio. This obviously is due to the value add of benefitting from the upside of the S&P 500 Price Return in combination with the downside protection.

Also, as expected the benefits of the tax-deferred growth of both the fixed and index annuity increased over-time over the bond-portfolio.

After-Tax Annuity IRRs vs Bond IRRs at the Same Marginal Tax Rate:

While the after-tax return of the bond-portfolio stays constant over time, the tax-deferred growth of the fixed and index annuity helps the IRR of these products grow over time.

Note that the analysis was done assuming that the client’s marginal tax rate stays the same at the time they made the annuity deposit and when they made the withdrawals. For those clients that are in high marginal tax brackets but plan on retiring with lower marginal tax brackets (i.e. by having less annual income or moving to a state with no state income tax) the advantages of the tax-deferral will be even more significant.

Sensitivity Tests: Determining the break-even point

As shown in the graphs above, the tax-deferred growth of the both the fixed and index annuity offer superior returns and comparable or significantly lower volatility over after-tax bond portfolio returns. But an important question investors should be asking is: What is the break-even point at which investing in a fixed annuity or index annuity starts to make more sense than investing in a traditional bond portfolio?

Fixed Annuity and Index Annuity Break Even Points:

In order for the after-tax benefits of the no-load fixed annuity to start to beat that of the bond portfolio, the fixed annuity has to be within at least 0.90% of the expected bond-return. In order for the after-tax benefits of the index annuity to surpass that of the bond-annuity, the underlying index of the index annuity (the S&P 500 Price Return) has to be greater than -2.05%

The above sensitivity tests show a clear after-tax advantage of both the no-load fixed annuity and the no-load index annuity. As shown in the table above, the no-load fixed annuity starts to offer a better after-tax advantage once the fixed crediting rate is within 0.90% of the bond-portfolio. The index annuity has a much lower break-even point. As long as the S&P 500 Price Return has a long-term pre-tax return of -2.05% or greater the index annuity provides more after-tax benefit than the bond portfolio. On its face, the result is surprising. If the mean long-term return of the underlying index is negative, how is it that the index annuity—which is based on that index—can perform better than the bond portfolio?

The answer obviously lies in the fact that the index annuity provides a floor of 0%. So even in years in which the index provides a negative return, the client is protected from a loss. However, in the years in which the S&P 500 Price Return is positive the client is able to receive the benefit of that gain up to the cap of 7.4% in that year. For these reasons, the pre-tax long term return for the client is 3.09% even though the long-term mean return for the index is -2.05%.

The problem with variable annuity products

While no-commission fixed annuity and no-commission index annuities can offer significant benefits for clients over bond investing, the same cannot be said about no-load variable annuity products. The reason has nothing to do with the no-load element of the policy—which in general drastically reduces expenses—but rather with the taxable status of the variable annuity. In other words, even for no-load variable annuities that remove the majority of sub-advisor fund fees and insurance company management expenses, the gains within a variable annuity are still taxed at ordinary income tax-rates instead of the long-term capital gains rates that these funds would be taxed at if the client would have invested in these same funds outside the product.

No-commission variable annuity structure:

While the no-commission structure allows for the fees paid to the sub-advisor and to the the insurance company to be drastically reduced, all the gains in the product are still subject to higher ordinary income tax-rates.

For high-income clients that would be taxed at high marginal income-tax rates, investing in the same funds within a no-commission variable annuity—even one with no sub-advisor or insurance company expenses—results in higher taxes being paid than would otherwise be paid if the client invested in those same funds outside the product.

Investment funds subject to long-term capital gains outside of an annuity are subject to ordinary income tax rates when placed within a variable annuity:

While the no-commission structure allows for the M&E fees paid to the insurance company to be drastically reduced, all the gains in the product are still subject to higher ordinary income tax-rates. The graph above shows the after-tax IRRs of an S&P 500 Total Return fund outside of a variable annuity product versus if that fund was placed with a variable annuity product. There are no expenses associated with either option. The only difference is that the gains inside the variable annuity product are taxed at a 52.1% ordinary income marginal tax rate, while the gains outside the variable annuity product are taxed at a 35.1% long-term capital gains tax rate.

As evidenced in the graph above, even when it is assumed that both the variable annuity product and the outside fund have no expenses, the large difference in tax rates between the ordinary income tax rates and long-term capital gains tax rate makes investing in the fund within the variable annuity product a poor option as opposed to doing so outside of it. Note that in reality, even no-commission variable annuities have expenses within the product (the insurance company and the sub-advisor both typically earn a management fee that collectively can equal 0.5%-1.0%+ of the policy value each year for non-index type funds). The higher these fees are, the lower after-tax returns the client can expect.

Variable annuities and short-term capital gains

Clearly the problem with variable annuities lies in the difference in taxation between long-term capital gains and ordinary income tax rates. However, it’s important to note that not all equity investments are taxed at long-term capital gains rates. Some hedge fund strategies for example are based on short-term transactions (commodities trading, short-selling, option-trading, etc). These short-term capital gain strategies are all taxed at ordinary income tax-rates. So investing in an equity fund that is subject to short-term capital gains within a variable annuity would allow for the benefits of tax-deferred growth without paying higher marginal tax rates.

Short-term capital gains hurt alternative asset strategies more than bond strategies:

Due to the higher return expectations of short-term equity strategies subject to short-term capital gains, these strategies on an absolute basis lose more to taxes than a lower-yielding, less volatile bond-strategy. As such, high earning and/or highly volatile alternative assets subject to short-term capital gains could benefit even more than bond strategies from a tax-deferred vehicle.

Furthermore, putting alternative equity strategies into a tax-deferred vehicle offers a significantly higher savings potential over putting a bond portfolio into such a vehicle. This is due to the fact that alternative equity strategies tend to have both higher expected return and higher volatility characteristics. Both of these characteristics allow for higher tax-deferred growth. An increasing expected return means that a larger amount is lost to taxes and increasing volatility—as we’ve shown in an earlier section—hurts long-term returns.

Private Placement Variable Annuities and Alternative Asset Strategies

As indicated in the previous section, investing in an alternative asset inside of a variable annuity would minimize the large loss due to taxes that would occur outside of the variable annuity. Unfortunately, alternative asset strategies subject to short-term capital gains are actively managed which means that the management fees involved in investing in a short-term capital gains strategy within a traditional variable annuity would be exorbitant, thereby significantly reducing the benefit of the tax-deferred growth.

A private placement variable annuity can remove commissions and a lot of the high insurance and fund-expenses associated with investing in an actively managed alternative-asset strategy within a traditional variable annuity.

Private Placement Variable Annuity allows opportunity for lower management fees and expenses:

By removing commissions, expenses, and the constraints of traditional variable annuities, the private placement variable annuity allows RIAs that design their own short-term capital gain strategies to place their strategies within a tax-deferred vehicle to reduce the drag of high marginal tax-rates.

While the private placement variable annuity can be structured without commissions just like the no-commission variable annuity, there are still insurance company M&E fees and servicing fees that need to be paid to administrator of the Insurance Dedicated Fund (IDF). The cost of both of these is roughly 0.80% combined.

Does the tax-deferral of the private placement variable annuity make the 0.80% cost worthwhile for a high-earning alternative asset subject to short-term capital gains? The graph below definitively answers that question.

The benefits of tax-deferral for high yield/high volatility assets subject to short-term capital gains:

While both the tax-deferred short-term capital gains annuity and the non-tax deferred short-term capital gains strategy are high-earning/high volatility assets (Long-term expected return of 12% and 20% annual volatility), the different tax-treatment significantly affects after-tax returns.

In the graph above both strategies have a long-term pre-tax expected return of 12% with an annual volatility of 20%. While the 0.80% cost of putting the short-term capital gains asset into the private placement variable annuity hurts the after-tax return in the first year, the benefits of deferring taxes on a such a high-yielding asset with a high tax-burden and high volatility are evident in the following year and continue to grow. You might notice, in comparison, that the after-tax return of the non-tax deferred strategy is actually decreasing over time. This is a result of the heavy friction lost from paying taxes every year which lowers the long-term compound return. After 30 years the after-tax return for the private placement annuity is 8.72% while the after-tax return for the non tax-deferred strategy is only 4.72%.


Annuities providing principal protection or tax-deferred growth clearly meet a client desire. Every year around $200 billion in annuities are sold to clients every year.i But the problem with annuities—as it is with most insurance products—is that most of these products are not so much bought by fully knowledgeable clients as they are sold by charismatic annuity salesmen.

And as often is the case when products are sold in this manner, the product the client receives with their investment is not often in their best interests. Many financial advisors have found themselves in the unenviable position of trying to unwind a client from a high-expense ridden variable annuity product that was purchased by the client years ago without the client fully understanding the drag of the expenses that were involved.

The advent of no-commission annuity products and a greater interest in client solutions that meet a fiduciary standard have shifted the value proposition of annuity products from products that benefit agents with high commissions to products that benefit clients with enhanced returns and protection. As I’ve shown in this article, for investors and their clients wanting principal protection against market losses, or wanting to benefit from the tax-deferred gains, no-commission annuities can provide both reduced volatility and higher expected returns when compared to traditional bond portfolios or short-term capital gains strategies.

What these no-commission products are missing, however, are advocates educating financial advisors and clients about the value that such products can have in portfolio management. While ripping out the commissions from the product significantly reduces expenses and provides a better product, it also removes the monetary incentive for agents to market the product to their network. This provides a catch 22 for the industry: create high-commission products and you’ll have a plethora of agents knocking down doors of clients and their financial advisors to sell a poor performing product to. Eliminate commissions and you’ll be able to create better performing products with no one to sell them.

The only way these products can create a significant market share is if financial advisors understand the value these products offer both to clients and themselves and start incorporating them into their financial practice. By doing so the client receives a better performing product that they clearly have a demand for and financial advisors are able to charge an advisory fee or an asset-under-management fee on the assets in the product. Will that advisory/asset-under-management fee ever equal the large upfront commission currently earned by agents/financial advisors for selling the high commission annuity counterparts? Not upfront of course. But earning a 1% AUM fee every year over 20 years of better performance in a no-commission annuity can more than make up for it for both the client and the financial advisor. It’s definitely better than a client diverting funds away from a fiduciary financial advisor to invest in a high-commission annuity because the commission agent is at least addressing the client’s fears and concerns.

About the Author

Rajiv Rebello is the founding Principal and Actuary of Colva Insurance Services — a fee-only insurance consultancy that helps structure client investments in the life insurance and life settlement space by using his actuarial expertise to minimize commissions and expenses on these products and improve investor returns for high net worth individuals and institutional investors. He’s also helped policyowners save millions in unnecessary premiums by providing actuarial evidence on policies that were unjustly overcharging clients. Prior to starting Colva, Rajiv worked in the Risk Finance Department of Chartis

helping to manage and evaluate the risks of a $4 billion dollar alternative asset portfolio of life insurance policies with $18 billion in death benefit. Prior to working at Chartis, he worked in the Pricing and Mortality Departments of New York Life where he helped with the pricing, design, system illustration, and profitability analysis of New York Life’s Universal Life and Variable Universal Life products as well as conducting analysis and review of New York Life’s mortality experience. You can find him on LinkedIn atand he can be reached directly at For those interested in learning more about how to structure mortality and insurance-based products to maximize returns for clients, you can find his blog at:

  1. Bloomberg Barclay’s Fund Performance. Available at:
  2. S&P 500 Historical Price Returns. Available at:
  3. Insured Retirement Institute. April 17, 2018. Available at:

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